Customer Relationship Management plays a pertinent role to better understand the needs and behavior of the customers. Customers have different preferences and purchase behavior, which helps the organization to understand and manage the relationship between company and the customers. In this dynamic and uncertain economic environment, customers are demanding and their choices are unpredictable. Since plethora of products are available in the market, customers can easily switch over to other brands. Only the robust and effective customer relationship management practices will attract the customers to visit the retail outlets frequently. The present research paper tries to elucidate the customer relationship management practices and its impact on customer loyalty and satisfaction with special reference to Retail industry.