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ISSN 2063-5346
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An Empirical Study on Growth of Fake News and its Impact on Media Trust and Credibility of Authentic News

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Akash Modi1 , Dr. Pallavi Mishra2
» doi: 10.48047/ecb/2023.12.Si8.665

Abstract

The proliferation of fake news in the digital age has raised concerns about its negative consequences on the information system. With the rise of multiple media platforms worldwide, distinguishing between genuine and false information has become increasingly challenging. The accessibility of internet-enabled smartphones and social media platforms has led to a decline in traditional gatekeepers of information, making it easier for individuals to become publishers and broadcasters, facilitating the spread of fake news across platforms. This study aims to investigate the spread of fake news and its impact on media credibility. By examining the relationship between media trust and fake news, the research seeks to determine whether people's perceptions of media have been affected. Through the collection of primary data, the study assesses whether trust in media has declined over time and explores which sources people consider reputable and the criteria that influence their trust in news and information.

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