Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
The advent of Over-the-Top (OTT) platforms has revolutionized the entertainment industry worldwide, and the Indian film industry is no exception. This research paper aims to investigate the impact of OTT platforms on the Indian film industry. The study explores the changes brought about by OTT platforms in terms of content distribution, revenue models, audience preferences, and the overall dynamics of the industry. Through an analysis of key factors such as market trends, consumer behavior, and industry responses, this research provides insights into the opportunities and challenges faced by the Indian film industry in the era of OTT