Over time, marketing has undergone a transformation with the rise of digitalization, mirroring the overall trend in the business world. This shift is driven by the need to adapt to the fast-paced environment. Digital marketing now encompasses a diverse range of techniques, including search engine optimization (SEO), Search Engine Marketing (SEM), Viral marketing, social media marketing, and content marketing, all aimed at capturing the attention of potential consumers directly. Embracing digital channels has allowed marketers to reach a larger consumer base while also being more cost-effective and efficient. The global pandemic further accelerated the adoption of digital marketing as people were compelled to work and interact online. This unforeseen boost in the marketing industry has led to continuous positive growth for digital marketing and is expected to see substantial expansion in the future. This paper sheds light on the transformation from traditional marketing to digital marketing and how the pandemic played a role in its upswing. As a result, a majority of businesses have shifted their focus towards digitalization of marketing channels to tap into the broader masses. Additionally, the paper explores the perspectives of consumers regarding digital marketing.