This study aims to examine the link between the variables of success factors and hindrance factors in the context of social media marketing, focuses on students seeking higher education in Haryana, India. The study aims to comprehensively analyse the relationship by scrutinising multiple variables. The study involves a sample of 256 students pursuing higher education across multiple institutions located in the state of Haryana. The research examines various determinants that facilitate the success of social media marketing initiatives, including easy availability of product information, Savings of time, Improvement in standard of living, easy sharing of product information and regular feedback. Furthermore, this study investigates impediments that could potentially hinder the effectiveness of social media marketing initiatives. The obstacles that may impede progress could encompass restricted Private issue, misleading information, time consuming process, delivery issues, Problem in transaction, and confusion due to over competition. The data that has been gathered has gone under statistical analysis through methods such as correlation analysis. The aim is to establish the connection between factors that contribute to success and those that hinder it. The results of this study may help academic institutions and marketing professionals devise effective strategies for utilising social media marketing among students in Haryana and other contexts that are similar