Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
This study is about understanding and measuring the financial literacy of retail investors in Coimbatore. Investing in the market is risky if you don’t possess the required knowledge or resources. This study will highlight the pros and cons of having basic financial literacy and the factors that influence it. It will also help in providing ways and means of improving one’s financial literacy to make better informed investment decisions.