MSMEs in India play a significant role in the country's economic development. Micro, small, and medium enterprises largely contribute to the manufacturing and service sectors; they also earn foreign exchange by contributing a large amount to the export basket (Mohan & Ali, 2019). However, questions arises about the survival of business enterprises. It is easy to start a small business, but if one does not focus on significant aspects of their business from starting; one could not have fruit from it. Marketing is one of the significant factors on which entrepreneurs should focus. The objective of the study is to find out the factors that affects the marketing practices of MSMEs and identify the problems faced by MSMEs in marketing. The present study is based on secondary data and utilizes a systematic review of the literature method for data analysis. The study found that distribution, competition, raw materials, product innovation & product quality, branding, finance & promotion, information technology, government policies, technology and owners Perception have a significant impact on the marketing problems of MSMEs in India.