This study investigated at how individuals apply multi-functional social media content apps and how user-generated travel posts influence their travel decisions in light of the growing popularity and adaptability of mobile applications. The primary objective of this study is to look into how user-generated content (UGC), which Internet users passively view, affects, or the intention to choose a destination for travel. The intention of this study is to evaluate how online users communicate on platforms and websites that host user-generated content, as well as how user-generated content affects trip planning decisions and information collecting. Both academics and practitioners agree on the significance of the Internet in the process of image formation. Despite the rise in the usage of user-generated electronic content as a tourist information source, its impact on the creation of destination images is still not completely understood. We did an empirical study to investigate the role of online user produced reviews on the two dimensions of destination image: emotional and cognitive, in order to fill this knowledge gap in tourism management. An online survey had been used for organizing the empirical research, and 171 respondents' data were tested using method of ANOVA test. The findings of this study go beyond earlier research by illuminating the impact of user-generated content on the perception of a tourist location.