This study examines the factors that influence the decision of investors when they invest in IPOs. IPOs are the process by which private companies offer their shares to the public for the first time. The article discusses the importance of an IPO to raise capital and increase a company's visibility and profile in the market. It emphasizes the role of investment banks in securing supply and helping companies comply with regulations. The paper also emphasizes the importance of IPOs as a guarantor of access to financing and the reliability of companies, as well as their impact on the stock market and the economy. This includes research on stock returns for specific IPOs, factors affecting IPO profits, investor perceptions of IPO classification, factors affecting investment decisions, and analysis of IPO valuation. These studies provide insights into underpricing, investor perceptions, investment experience, risk tolerance, financial literacy and other factors influencing IPO investment decisions. The purpose of the study is to examine the relationship between return, risk, return, time period and IPO times and their effect on IPO intentions. This involves the collection of primary data through a questionnaire distributed to respondents in Delhi and West Bengal. Multiple regression analysis, z-squared test and ANOVA are used to analyse the data and test the hypotheses.