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ISSN 2063-5346
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ANALYZING THE IMPACT OF CULTURAL INTELLIGENCE OF GLOBAL EXPANSION AND MARKET ENTRIES IN SEZ IN NOIDA

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Sarika Sharma & Dr. Siddharth Jain
» doi: 10.48047/ecb/2023.12.9.255

Abstract

This study examines how cultural intelligence (CI) affects market access, business growth, market entries, and global expansion within Noida's Special Economic Zone (SEZ). The ability to comprehend and analyze unknown cultural norms is referred to as cultural intelligence. The literature study emphasizes how cultural intelligence and corporate outcomes have a beneficial association. A survey was conducted to understand the correlation between cultural intelligence and corporate growth rates in Noida's SEZ, and it was found that the two are positively correlated. Growth and expansion success is linked to higher levels of cultural intelligence.

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