This article explores the impact of Artificial Intelligence (AI) on social media marketing, focusing on its current scope in the marketing industry and its promising potential for the future. The paper discusses how AI revolutionizes social media marketing, enabling personalization, content creation, customer service, influencer marketing, and sentiment analysis. The objectives of this study are to highlight the importance of AI in social media marketing, identify its present applications, and predict its future implications. The research methodology involves a comprehensive literature review and analysis of case studies and industry reports. The article concludes with insights into the promising future of AI in social media marketing and its transformative impact on the industry.