Digital technology must be integrated into every part of a company in order to revolutionize how it runs and provides value to customers. Starbucks is a prime example, as it launched mobile ordering and payment features via their app. This change not only improved customer service but also produced a wealth of information about demographics, preferences, and spending patterns. Starbucks can customize marketing efforts and roll out personalized offers thanks to the analysis of this data, which boosts app sales by 15%.