In India, banking assiduity in India has attained marvelous enlargement over the years. The utmost of the banks these days make gains in assiduity. Due to heavy competition, marketable banks are obligatory to contend inventions & here the operation of blue ocean approach is valuable. The objective of this research is to identify that bank workers are apprehensive about the operation of blue ocean strategy. Questionnaires are used to collect primary data. Questionnaires were given to employees of selected banks. Quantitative data is collected in this research study & anatomized using descriptive statistics like frequentness, mean, and standard deviation. Finding of the study reflects that Blue Ocean approach is a conception that utmost all banks are known & the banks are apprehensive of what concerns to exclude, raise, reduce or produce. Number of factors are also observed that influence function of Blue Ocean approach in banks. The study proposed that banks must consider the factors linked then if they want to overcome the competition & make it inapplicable.