This research aims to explore the impact of brand placement through social media on the cognitive, affective, and conative components of consumer behavior. The study examines the mediating role of brand placement in the relationship between cognitive, affective, and conative processes and consumer purchase behavior. To achieve this aim, a literature review was conducted to identify the theoretical underpinnings of cognitive, affective, and conative processes in consumer behavior and the role of brand placement in social media advertising. The study used a quantitative research approach to collect data from social media users in Pakistan using an online survey questionnaire. The results of the study suggest that brand placement has a significant positive impact on cognitive, affective, and conative processes, which in turn affect consumer purchase behavior. The findings of the study provide insights for marketers and advertisers on how to effectively use brand placement through social media to influence consumer behavior.