Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
The main aim of the study was to investigate the relationship between celebrity worship, compulsive buying behaviour and self-concept clarity in emerging adults. The participants of the study were emerging adults composed of three twenty-five (n=325) participants, one eighty-two (n=182) girls and one forty-three (n=143) boys. Data was collected using Celebrity Attitude Scale (CAS) by McCutcheon, Lange and Houran (2002), Compulsive Buying Scale (CBS) by Valence, Astous and Fortier (1988), and Self Concept Clarity Scale (SCC) by Campbell (1996).