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ISSN 2063-5346
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CHEMICAL INDUSTRY MANAGEMENT STRATEGIES THOURTH DIGITAL BUSINESS AND DIGITAL MARKETING IN THAILAND

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Sathapath Kilaso1, Kathaleeya Chanda2, Keattisak Chankaew3*
» doi: 10.31838/ecb/2023.12.5.388

Abstract

The goals of this research were to 1. Analyze the current condition of the chemical industry, 2. Analyze the components of digital chemical industry management, 3. Examining the digital chemical industry business management strategy. This analysis relied heavily on quantitative techniques. Four hundred different industry owners were given surveys. Statistics include things like frequency distributions, percentages, means, variances, and KMO (Kaiser-Meyer-Olkin Measure of Sampling Adequacy). The research showed that retail establishments, online marketplaces, and courier services are all standard features for companies operating in the chemical sector today. In addition, businesses achieve a variety of benchmarks. The research also shows that Thai consumers make up a disproportionately large portion of the culinary sector's market share compared to their overseas counterparts. The majority of financing comes from private individuals. A recent study of the components and strategies of chemical industry management via digital platforms found that digital strategy management consists of two factors: a marketing mix with three main sections and 16 sub-components, and a marketing mix with three main sections and three main sections, namely information technology quality. Thai workers make up a significant portion of the current industry workforce. The standard for service quality has eleven components, whereas the promotion of the service has five. There are 22 subcomponents to an online platform, the first main component of digital business and marketing, and three subcomponents to data and technology, the second major component.

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