The current study was aimed to find the veracity of utility of digital media among students of higher education. To find out its impact on cognitive issues, social issues, and cultural issues were also the core of this study. Our everyday life experiences have been immersed in a new reality, which is significantly dissimilar from the habitual realities in which generations have evolved for thousands of years. To gain the desired and designed aims of the research, researcher used a descriptive method and collected data online and offline with the authentic sources. Researcher observed that the digital media has become an intrinsic element of today’s society. It is evident that the widespread use of various social platforms has become an integral part of people’s existence. However, perhaps the most crucial change relates to the replacement of the traditional concept of the human being as a separate entity by a new ontological self-perception of human beings as interconnected with the entire world through social media. The study on various issues is important in terms of the positive and negative impact of the use of digital media in higher education on students. It is also surveyed that digital media supports students to interconnect and interact actively and promotes various skills development in students like understanding, visualizing, and discussing critical concepts. But in the long run the social media has brought the capacity to easily communicate with every other person and to access myriad forms of information on social media which are many times harmful for students if not utilized in a controlled and proper manner. The addiction of social media has adverse effects on the higher education