Tourism activities in protected areas have a negative impact and damage the ecosystem, so sustainable tourism efforts are needed. The research was conducted in the North Bandung area and focused on the nature conservation area of the Taman Hutan Raya Ir. H. Djuanda and Tangkubanparahu Nature Park. The research approach is qualitative with primary data collection through observation and field surveys. Meanwhile, secondary data was obtained through institutional surveys, statistical data, previous research, and policy documents. Data were analyzed using qualitative analysis methods, content analysis, and qualitative descriptive analysis. The findings identify the purpose of using persuasive communication by the manager of the Taman Hutan Raya Ir. H