Efforts to prevent coastal abrasion can be done through coastal management by integrating the ecological and economic interests of the community. The purpose of this study is to find a suitable model to be applied in managing coastal potential that prioritizes environmental, social, economic and cultural aspects. We used descriptive qualitative and analyzed the findings with a SWOT component. This study found that Pangkalan Sesai has the potential for natural wealth in the form of mangrove forests covering an area of about 31 hectares with more than 25 types of mangroves called Bandar Bakau Ecotourism