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ISSN 2063-5346
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COMPARATIVE STUDY BETWEEN UBER & NETFLIX WITH RESPECT TO LOSING THEIR FIRST- MOVER ADVANTAGE

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Dr. Gautam Trehan, Dr. Jaydip Rawal,Miss. Ashlesha Trehan
» doi: 10.48047/ecb/2023.12.si5.359

Abstract

Most Uber drivers, I use have a sign that flips from Uber to Ola or CEO, depending on who is paying better; it seems like the two are tied at this point. Moreover, the cabs are finally figuring out how to go online. Netflix’s stock tumbled over the past two years as competition from Apple TV+ and others drew traffic away. There are a lot of online alternatives at this point. Therefore, this study aims to determine that whether digital platforms companies like Netflix & Uber have lost their First Mover’s advantage and reasons of that. It is used a survey methodology to collect data through a structured questionnaires followed by Internal & external customers. As well as testing of Hypothesis, the descriptive statistic was conducted using SPSS 24. A discussion of the findings, an implication and conclusion are provided in this study.

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