PLN's electricity reserves during the Covid-19 pandemic have increased to above 40% with the new generator. Meanwhile, electricity sales growth decreased by -8.72% y.o.y. On the other hand, the transportation of individual mobility has caused damage to the world's environment due to the enormous use of fossil fuels. Seeing the benefits of using electric vehicles for the environment plus the attention from the government to increase the use of electric vehicles as an effort to minimize carbon emissions and air pollution and increase electricity sales growth, it is necessary to have a certain scheme that can attract people to switch to electric vehicles. The authors used descriptive quantitative with offline survey to 73 electric motorcycles owner and 30 electric cars owner, located in Greater Jakarta, Greater Surabaya, Bali, Bandung, and Malang. OLS regression analysis was also used. From the results of the OLS regression of electric motor users, it can be seen that the control coefficient (0.244), cognitive (0.312), and value (0.423), have a significant correlation to purchase intention. A number of respondents who have used electric motors, in general they have heard, read, and seen electric motors, and the age of the majority of them are in the range of 18-39 years