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ISSN 2063-5346
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Consumer Behaviour of Online Shopping in Cuddalore District

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Dr. T. Selvam , Dr. N. Saravanan
» doi: 10.48047/ecb/2023.12.si7.377

Abstract

The study investigates the consumer’s behaviour of online shopping in Cuddalore district. Online technology has prompted significant changes in many aspect of Society and human life as well as the Purchasing culture. Online shopping is a good example of the business revolution. Service and quality may be defined as consumer behaviour of how well a service meets or exceeds their expectation. This study an empirical investigation that seeks to find consumer behaviour of online shopping. The large number of online users provides a good foundation for the expansion of the online shopping market. Respondents have been taken by applying purposive sampling method, percentage analysis and Chi-Square test are used. This study is related to consumer buying behaviour towards online shopping. Total 100 samples used to test the hypotheses. Findings of the study reveal that the consumer have good perception on service offered by online shopping

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