In this present world of smart and digital transformation, most recent research observation is in the shift from fuel vehicles to electric vehicles. The cities are becoming more cosmopolitan In terms of life style and living standards and on the other hand, people want to have go-green in their daily life. In this context electric vehicles are gaining momentum and popularity, even governments also providing necessary encouragement towards the development of manufacturing units pertaining to electric vehicles. Even though, the roads and infrastructure is not meeting the standards, but there is a change in the mindset of the consumers, either they are using are wish to use electric vehicles. The new age customers are delighted to experiment and explore the latest innovations and inventions in the market. As the tendency leading to the latest developments in the target segment emerging with new product development and futuristic features. There is a huge scope for creativity in bringing a range of products that not only environment friendly but also provide ultimate satisfaction to the users in terms of performance and durability. In connection to this, any product in the market tastes success when it reaches to more number of customers. Therefore customer awareness is the essential, even for increase in the sales volume for the electric vehicles. Hence this paper attempts to understand these awareness levels by observing how the target consumer is inclined to purchase and re-purchase in specific to electric vehicle market segment