This study aims to investigate consumer perceptions of organic products and their impact on purchasing behavior and intentions. Data was collected from 216 respondents in the Gwalior region through an online questionnaire using random sampling. The analysis focused on personalization in relation to consumer perceptions of organic products, purchasing behavior, and intention to purchase. Additionally, the study aimed to provide consumers with further knowledge on organic products. The collected data was analyzed using the Cronbach alpha reliability test, exploratory factor analysis, and multivariate analysis of variance MANOVA was applied to evaluate the effect of demographic variables.Through these analyses, the study aimed to gain insights into the factors influencing consumer perceptions and behavior towards organic products.