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ISSN 2063-5346
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CONSUMER PERCEPTION TOWARDS LUXURIOUS TRAINS OF INDIA

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Ms. Arkaja Gupta1*, Dr. Jayender Verma2
» doi: 10.48047/ecb/2023.12.si10.00163

Abstract

India is an agglomerate of multi-ethnic richness among all civilizations of the world. It is also one of the most popular attractions for tourists round the globe. Millions of tourists explore Indian culture, heritage and beauty every year. Tourism industry has gained its position worldwide in very less time and it is also one of major revenue sources for the country. Indian tourism and cultural land are a mesmerizing conglomeration of innovation and heritage which offers the traditional offerings with a touch of modernization. One can enjoy not only conventional Indian style bazaar concepts but also classy and glamourous mall cultures, luxurious hotels, luxurious travel tours, experiences of beaches, mountains, back waters, cruises and many more. Travel is one of the important elements of tourism industry. Luxury trains of India offers a range of majestic experience to its tourists and represents the socio-cultural contemporary ethnicity with modernization. Luxury trains are the replica of Indian ethnicity, culture and traditions depicting the days of Maharaja. The paper attempts to study the various offerings of luxurious trains of India and objective is to analyse the consumer perception towards these luxurious trains.

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