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ISSN 2063-5346
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CONSUMER PERCEPTION TOWARDS UPI W.R.T. SPEED OF PAYMENT AND CONTROL OVER PAYMENT

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Prof. Tanvi A. Kothi , Prof. Vinit A. Upadhyay
» doi: 10.31838/ecb/2023.12.6.239

Abstract

Unified Payments Interface is a system that enables multiple bank accounts in a single application of any participating bank, helping customer’s use seamless banking features like fund transfer and merchant payments under one roof. It also enables making "Peer to Peer" requests and can help schedule transactions per users' requirements. UPI has transformed the way India transacts. Countries like Singapore, UAE, Nepal, etc., have also started accepting UPI for transactions. The success story of UPI is a benchmark in the "Digital India" movement. In 2017-18, the volume of 915.2 million transactions compared to when it had a limited presence in 2016-17. Demonetization played a significant role in increasing the customer base and boosting the merchants' enrollment. As per the report by Niti Ayog in July 2018, Paytm enrolled approximately 7 million merchants, and other applications like phone pe, google pay also focus on merchant payments. It will likely steep digital payments in the country in the coming days. Whether Re. 1 or Rs. 2,000 or more, payments are being made 24*7 using the UPI facility nationwide. Even roadside vendors are using UPI facilities to accept payments from their customers. It is also helping to bring such vendors to a part of the formal economy. UPI made it easier to execute the transaction and engage people to use it regularly in their payment habits. It is essential to understand consumer perception pertaining use of UPI and why it is preferred mainly by consumers. This paper looks forward to studying how speed and control over payment have transformed consumers' approach toward UPI.

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