To meet its new renewable purchasing commitments by 2029-30, India would need 21,700 MW of renewable energy generation, according to the Odisha Renewable Energy Policy (OREP) 2022. Research and development, demonstration, and marketing activities have all contributed to making solar energy a viable and attractive option in India.The fact that over 40% of Indian homes lack access to electricity means that solar photovoltaics (PV) is a crucial energy source. With the potential of 21,700 MW of renewable energy capacity to meet future renewable purchasing commitments, Odisha has the potential to become a significant renewable energy state. This study focuses on customers' decision-making processes and the factors that encourage them to switch to renewable energy sources like home photovoltaic (PV) technology. Marketing agencies should develop promotional techniques to attract new clients, and it is believed that customers with strong ecological concerns are more inclined to purchase solar PV systems. Marketers in the green power industry are working to create a renewable energy sector that is driven by consumer demand. Consumers' intentions to use solar lighting systems are strongly influenced by environmental concerns but also by social factors, environmental knowledge, environmental attitude, environmental responsibility, and government effort. The expansion of PV in the residential sector depends heavily on inspiring and motivating individuals to use the technology. The goal of this study is to assess consumers' awareness of solar-powered products via the mediums of social media and television.The reform of the electricity industry has stoked the discussion about the best ways to encourage the use of renewable energy.Ninety-nine percent of respondents with postgraduate degrees responded that the environmentally beneficial and renewable aspect of solar power sources is what pulls them in.