In this study, consumers’ online buying behaviour during the Covid-19 pandemic is examined. Consumers' lives today are greatly impacted by online buying. Because of the ease, range of products, savings, and safety, it is becoming increasingly important. Due to technological advancements and consumers' increased usage of internet services in their daily lives, consumer behaviour is evolving towards fashion items and electronic goods when they shop on these online platforms. Consumer behaviour, purchasing attitudes, and habits have been quickly shifting during the epidemic era. This study shows that Covid-19 has increased consumer panic, and people have been extremely apprehensive about getting by throughout the Covid-19 phases, especially during the lockdowns and curfews. As a result of experiencing anxiety and terror during Covid-19, consumers are now hesitant to purchase several critical goods, such as food, medicine, and hygiene products through online. Consumer buying behaviour has always been a delicate topic that can be influenced by a variety of circumstances; this has been observed over the course of Covid-19. This study's primary goal is to identify the key variables influencing consumer purchasing decisions during the Covid-19 outbreak. The purpose of the study is to learn more about potential influences on customer purchasing behaviour, such as fear and illogical behaviour.