Today, online shopping is a rapidly expanding phenomenon. A peep into the dramatic development of the fundamental players in this industry shows there is as yet a huge repository of market potential for web based business. Online shopping is becoming increasingly popular with consumers due to its convenience. Customers can compare online shopping deals with those offered by other intermediaries and select the one that best suits their needs from a wide selection of goods and services. The study's primary objective was to investigate the factors that encourage online shopping. It also sought to identify the issues that customers typically encounter when making an online purchase and the relevant reasons why they do not prefer it. The goal of the study was to find out what issues customers have when making purchases online. The majority of respondents had both positive and negative online shopping experiences, according to the outcome. The main goal of this paper was to find out what factors influence customers' willingness to buy from an online store.