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ISSN 2063-5346
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CONSUMERS SATISFACTION TOWARDS BHARTI AIRTEL SERVICE PROVIDER WITH SPECIAL REFERENCE TO DELHI-NCR

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Shekhar Kumar Sahu,Dr Anil kumar,Vineet Pathak,Shikha Tewari,Sakshi Pandey
» doi: 10.48047/ecb/2023.12.10.193

Abstract

Purpose – The study of this paper is to know the Consumers Satisfaction Towards Bharti Airtel Service Provider with Special Reference to Delhi-NCR. Design/Methodology – We have taken 6 variables (Service Quality, Value Added Service, Perceived Value, Customer Loyalty, Customer Support and Consumer Satisfaction) with 30 items to fulfil our research objectives. In total, 430 people filled the questionnaire out of which 400 samples were completed and reliable. Hence the total sample size for the study was 400 who were selected randomly from people of Delhi-NCR further, Amos and SPSS software was used to test the validity of the model and test the hypothesis. Findings – The study revealed that there is significant impact of Value-Added Service, Perceived Value, and Customers Support on Consumer Satisfaction only two factor that are Service Quality and Customers Loyalty have no significant impact on Consumer Satisfaction.

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