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ISSN 2063-5346
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CORPORATE ENTREPRENEURSHIP AND INNOVATION: EXPLORING THE ROLE OF INTRAPRENEURSHIP IN ESTABLISHED ORGANIZATIONS

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Dr. Byram Anand1, Perumalla Varalaxmi2, Dr.R. Lavanya Kumari3, Dr.K. Sravana4, Dr. Darshan A. Mahajan5
» doi: 10.48047/ecb/2023.12.si12.066

Abstract

This review research paper aims to investigate the role of intrapreneurship in promoting corporate entrepreneurship and fostering innovation within established organizations. By examining the theoretical framework, design, methodology, and findings of relevant studies, this paper seeks to shed light on the significance of intrapreneurial activities in driving organizational growth and competitiveness. The theoretical foundation of this paper is based on the concept of corporate entrepreneurship, which refers to the entrepreneurial activities and behaviors exhibited within established companies. The study explores how intrapreneurship, as an integral component of corporate entrepreneurship, can stimulate innovation, creativity, and risk-taking within organizational boundaries. This paper employs a systematic review methodology to synthesize and analyze a wide range of empirical studies, scholarly articles, and industry reports. The research design incorporates a comprehensive search strategy, followed by rigorous screening, selection, and analysis of relevant literature. The review of existing literature reveals that intrapreneurship plays a vital role in nurturing an innovative culture and facilitating organizational adaptation in established firms. Intrapreneurial activities, such as idea generation, opportunity recognition, and resource mobilization, have been found to positively influence product development, process improvement, and market expansion. Moreover, the findings suggest that organizations that encourage and support intrapreneurship are more likely to achieve sustainable competitive advantage and long-term success. This research contributes to the existing body of knowledge by highlighting the importance of intrapreneurship as a catalyst for innovation in established organizations. The findings provide practical insights for managers and leaders to foster a supportive environment that encourages intrapreneurial behavior, cultivates creativity, and promotes risk-taking. Additionally, this paper underscores the social implications of intrapreneurship, such as job creation, economic growth, and the advancement of societal well-being through the development of innovative solutions to pressing challenges. This research paper brings together and synthesizes a broad range of literature on intrapreneurship and its role in corporate entrepreneurship and innovation. By providing a comprehensive overview of the existing knowledge, this study contributes to the understanding of how intrapreneurship can drive organizational success and lays the groundwork for future research in this domain.

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