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ISSN 2063-5346
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CORPORATE IMAGE AND ITS IMPACT TOWARDS COMPANIES LOYALTY AMONG MEDIUM AND LARGE-SCALE COMPANIES BASED ON CSR ACTIVITIES

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Mrs. P.S. Dharshana, Dr. S. UMA
» doi: 10.48047/ecb/2023.12.si4.863

Abstract

Corporate image is a crucial aspect of a company's success, especially when it comes to building loyalty among customers. This is particularly true for medium and large-scale companies that engage in Corporate Social Responsibility (CSR) activities. In this abstract, we will explore the impact of corporate image on companies' loyalty, specifically looking at how CSR activities influence customer loyalty. The study conducted to evaluate the reputation, brand identity, perceived financial performance, and environmental responsibility of a particular company. The survey includes ratings on various criteria such as ethical business practices, brand image, financial stability, and commitment to sustainability. Overall, the company has a moderately positive reputation in the industry, with its stakeholders holding it in high regard. The company's brand identity aligns with its values and mission and is distinctive enough to set it apart from competitors. The perceived financial performance of the company is generally positive, with respondents considering it financially stable and successful in its industry. Finally, the company is doing a fairly good job of meeting expectations regarding environmental responsibility, scoring well on criteria such as demonstrating a commitment to sustainability and implementing eco-friendly practices.

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