.

ISSN 2063-5346
For urgent queries please contact : +918130348310

Corporate Social Responsibility And Agricultural Resilience: A Case Study of IFFCO'S Initiatives during The COVID-19 Pandemic in India

Main Article Content

Chanchala , Arpana Pandeyb* , Anjali Yadavc
» doi: i: 10.48047/ecb/2023.12.si12.179

Abstract

Currently, pandemic remediation is a concern for policies, as pandemics affect almost every sector, including agriculture, which is fundamental to all of humanity and the backbone of India. Despite the fact that agriculture in India is largely unorganized and manual, which reduces the overall loss at the time of complete lockdown because small scale farmers are not dependent on machinery or outside labors for harvesting, loss in Indian agriculture is somewhere restricted to large scale farmers, but the requirement of seed, fertilizer, agricultural inputs, and related trainings were in short supply and affects everyone. This paper brings to light a healthy comparison of the implementation of government policies through the assessment report of NABARD and a baseline survey of adopted villages of IFFCO, Phulpur. The entire business of IFFCO is owned by a group of Indian cooperative societies that produce and sell fertilizers to farmers throughout the country. IFFCO's corporate social responsibility (CSR) efforts supported rural development in the areas close to the IFFCO factory. For work like the distribution of seed, agricultural inputs, skill development programs, and agriculture training programs through CSR, IFFCO also uses CORDET to carry out its CSR programs. The Cooperative Rural Development Trust (CORDET) was founded in 1978 by IFFCO to educate and empower farmers across India. This paper shows that how, Social welfare doing by these private players, and their strategies, specialization, and direct interaction with rural people, get the outstanding results even at the time of pandemic.

Article Details