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ISSN 2063-5346
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COVID 19 and Online food services: Impact of pandemic on customer continued purchase intention

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Narinder Kaur, Dr Shamily Jaggi, Dr Harvinder Singh
ยป doi: 10.48047/ecb/2023.12.si4.1031

Abstract

COVID-19 has given the retail industry beneficial prospects. Notably, because of the limits imposed by the epidemic, internet avenues have become increasingly important for firms that may rely less on traditional outlets. Catering companies and customers in Asia, including India, have embraced online food services (OFS) in large numbers. In particular, given the rare circumstance of the COVID-19 epidemic, OFS saves catering businesses while satisfying customers' psychological and technological demands. The dire need for OFS services in India during the COVID-19 epidemic is not well understood, though. A sample of 320 individuals, a virtual self-completion survey, and structural equation modelling were used. Findings show that continuing intention is highly influenced by perceptions of one's attitude, perceived hygiene, and perceived health. According to the study, the perceived risk of dining out encourages the adoption of OFS. Although using a representative population of young consumers (18โ€“35 years old) ensures strong internal validity, insights cannot be generalised to other age groups. The study offers restaurants helpful insights on how to: (1) create and manage their own OFS technologies; and (2) choose the best third-party platforms.

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