The article examines one of the most relevant and at the same time sensitive aspects of modern human civilizations - the globalization and culture mutual influence. The main trends in the personal and national self-identification development are analyzed in the fundamental changes in international and intercultural relations of mankind. A traditional concept culture comparison and its “globalization” semantic modification are given. An explanation of the globalization advantages and disadvantages from the point of its impact view on the people’s culture is given. The article is distinguished by an attempt at a holistic approach to the civilization and culture studying problem