Omni-channel customer experience has become increasingly important for businesses in the apparel industry to effectively engage with their customers across multiple channels, both online and offline. The research aims to analyze customer behavior towards the omnichannel shopping experience in the apparel retail industry. The study uses a quantitative research design to identify the factors that customers are looking for in an omnichannel experience. The paper highlights the benefits of an omnichannel approach, including the ability to provide a consistent brand experience across all channels. Overall, this paper provides a comprehensive overview of the long-term impact of omni-channel customer experience on customer behavior and brand performance in the apparel industry. The research findings can assist fashion companies in redesigning their omnichannel strategies to provide higher purchasing value and create a personalized experience for customers, ultimately developing long-term relationships with them.