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ISSN 2063-5346
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CUSTOMER’S ATTITUDE AND BUYING INTENTION BEHAVIOR TOWARDS SOLAR POWERED PRODUCTS IN ODISHA

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Bidyadhar Behera, Dr. Binita Panda
» doi: 10.31838/ecb/2023.12.s3.570

Abstract

Solar energy, commonly referred to as photovoltaic (PV) systems energy, is a kind of renewable energy that has the potential to partly replace certain fossil fuels. The conversion of solar energy into thermal or electrical energy is known as solar power.: A "solar system" is a modern technology that enables us to create electricity at home. India has the world's lowest capital cost per MW for solar PV plant projects. India will have built a total of 35.74 MW of solar power by June 2020. Odisha's solar power plants are among the most efficient and cost-effective in India. The OERC (Odisha Elec. Regulatory Commission), established in 1995, has exclusive jurisdiction over Odisha's electrical supply, including solar power. In financial year 2018-19, the state's electricity consumers totalled over 9.6 million, with a peak power consumption of approximately 5641 MW. 69.5 percent of those polled agreed with this. As a result, the respondents are ready and willing to adopt solar-powered items. According to the findings of this article, consumer intentions and purchasing behaviour toward solar goods are impacted by a variety of characteristics such as educational attainment, knowledge of global warming, and people's level of living.

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