.

ISSN 2063-5346
For urgent queries please contact : +918130348310

CUSTOMERS PERCEPTION AND SATISFACTION ON SERVICE PROVIDED BY COMMERCIAL BANKS IN SALEM CITY

Main Article Content

Dr. S. Mani , Dr. C. Kavitha
» doi: 10.31838/ecb/2023.12.s2.359

Abstract

Banks play a dynamic role in the socio-economic development of our country. Banking sector, being an integral part of a financial system, plays a main role. Especially the contributions of commercial banks towards the development of countries like India prove to be more vital. The mobilization of fund from several sources and their better allocation towards their needful ventures is effectively carried out by commercial banks. The banks nowadays focus on attracting the customer by improving their services and diversify their activities.

Article Details