The purchasing landscape has experienced a significant shift from the traditional to the online method. The resulting paper directs attention towards the identification of key factors that encourage online shopping among young male consumers. Accordingly, the study aims to ascertain the essential influences that inform purchasing intentions in the online space. Specifically, the research delves into the impact of impulsive purchase orientation, orientation to brand , previous online purchase knowledge, and online credibility. In the pursuit of quantitative data, Google forms were used to share questionnaires via WhatsApp and Facebook. The data was collected of 205 respondents and duration is of 55 days (March 2023 - May 2023), Snowball sampling was used to identify appropriate respondents for data collection. SPSS was utilized for the analysis of the data, including descriptive analysis, reliability assessments, and Pearson Correlation Coefficients.Ultimately, this study concludes that impulsive purchase orientation, orientation to brands, previous online purchase knowledge, and online credibility significantly impact purchase intentions. However, Regression Analysis reveals that online credibility holds the strongest influence on online purchase intention. The findings indicate that male workers engage in more online shopping compared to women and suggest web-based retailers would do well to foster customer trust through the provision of accurate and reliable information on their websites. Practical and research implications are discussed, with wider respondent scope recommended for future study.