Avian tourism/avitourism has come a long way and has established itself as a significant part of nature-based tourism worldwide. With the increasing interest in birds among people, increasing travel affordability and appreciation in income levels, avian tourism has witnessed an ever-increasing acceptability. Now an individual inclined towards nature-based tourism readily includes avian tourism in the portfolio of activities he/she seeks to do. There have been studies which have generated a demographic profile of avian tourists. Other studies have gone a step further and have tried to categorise avian tourists. However, no attempt has been made to determine if the demographic factors related to avian tourists have an effect on the category in which they lie. In this study the categories of avian tourists (based on their level of involvement) and demographic factors have been defined based on past literature and expert interviews and demographic data has been collected by administering a questionnaire to avian tourists. Binomial logistic regression was used to model demographic factors and the category/level of involvement of avian tourists. The model was a good fit on the data and satisfactorily discriminated between the categories of avian tourists. Out of the eight demographic factors identified only one factor (Occupation) significantly predicted the category in which an avian tourist will lie.