The research work makes an effort to analyze the determination of marketing equilibrium through purchasing organic commodities in Dharmapuri district of Tamilnadu. On account of the present situation, the organic goods market (2018), organic products have prolonged to cover the entire markets along with maintaining sustainable growth evident primarily due to improving human health, eco-friendly system, changing food behavior attitudes and so on. The main objective of this research is to analyse the factors determining the marketing channel and attaining equilibrium towards inspiring the acquisition of organic food products in the selected region. Drawn from the methodology, the research work based on good interview scheduled questionnaire to collect primary data from the respondents in different marketing channels like direct marketing and indirect marketing with using snow ball sampling method. With regard to sample size, totally 90 samples have collected from the consumers those who have buying organic food products in the selected region. Regarding tools of analysis, percentage and multiple linear regression have employed. By and large, the study concludes that prerequisite of organic goods marketing professionals to effort more attention on representing the consumer benefits of organically food products can rapidly increase the market size and extension of market information. However, the major drawback is that lack of consumer approachability is one of the imperative problem about ordering organic goods in the market. Moreover, the necessity of Government support is one of the major strategy to encourage organic goods and motivating the consumer to buy the organic goods towards maintaining marketing equilibrium and meet out sustainable production and consumption across India.