As we are well acquainted with the world continue to sprint down the path of digital marketing which consists of business processes, exchange of information, and consumer interaction. Similarly, in the name of prison reforms almost all the prisons of India had persisted in earlier traditional means and methods for reformation and rehabilitation of prisoners behind the bar, whereas in the 20th century, digital marketing drastically came to the pinnacle as a matter of irrefutable empirical evidence, specifically in the era of globalization, industrialization, and privatization. Now we have various resources which underpin advertisements of the product manufactured by the prison manufacturing units through the help of digital marketing, wherein the various skilled prisoners had been working continuously to produce multipronged goods which have great economic significance in the market.