Digital marketing helps in choosing the brands and products at right time and right place in which the user may make spontaneous and impulsive purchase. Brands uses few tactics like discounts offers and online deals for convincing the users for buying their products. Influencer marketing is the kind of recommendation for making the consumers to make better choices, whereby they follow their role models and recommendations. The impact of digital marketing on various product categories has been taken as the research topic. Automobile industry is considered amongst the largest digital spenders. The present research study focusses on digital marketing impacting the user behaviour in Indian car market. The study adopts mixed methodology for data collection in Delhi NCR for sampling. Smartphones and social networking sites are followed before buying a car since decision making process plays an important role from Need to Post purchase process. The study findings shows that digital marketing has positive impact on user behaviour in Indian car market since users can get good customer reviews over the digital platforms. Digital platforms act as the channel for expressing the post purchase feelings of the users.