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ISSN 2063-5346
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Digital Transformation in Banking sector an Empirical Investigation into the Usage of E-Banking Services - A Cross Country Study in Nepal and India

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Archana Mahamuni, Ekta Pandey
» doi: 10.48047/ecb/2023.12.si7.090

Abstract

Banking has undergone a significant digital transition change. By embracing technology,it has gone far beyond simply switching from a traditional to a digital environment.Digital transformation in banking is a crucial process in how banks interact, functionally operate, connect and satisfy their customers. The fundamental approach of digital transformation in e-banking starts with understanding of your customer, perceived behavior, awareness, and demand for product. The purpose of this to investigate broadly impact of digital transformation particularly the usage of e-banking of Nepalese and Indian customers. A survey was conducted through a structured questionnaire of 546 respondents in Nepal & India. (273 respondents each in Nepal and India). Furthermore, Pearson’s correlation analysis and chi-square test were used for data analysis

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