The aim of this study is to identify preferences and determinants of pet food purchasing decisions. The most popular pet ownership throughout the world is of Dogs and Cats and pets are more and more treated as members of the family. An online survey was administered through structure questionnaire. A total of 101 pet owners completed the survey. Out of them 62 were the dog owners, 26 were cat owners and remaining having other pets. Pet food characteristics ranked the highest were health and nutrition, quality, ingredients, and freshness. The Pet owners were reported to be the primary (89%) and most important source of nutrition information through veterinary team’s consultations. Internet sources were the primary information source for the respondents. Most pet owners reported giving more priority to preparing food over buying healthy food for their pets. Results of the survey suggest that pet owners go through numerous challenges in determining the best diet to feed their pets.