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ISSN 2063-5346
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ELEMENTS AFFECTING CONSUMER BUYING BEHAVIOR OF MOBILE PHONE DEVICESWITH SPECIAL REFERENCE TO BENGALURU RURAL ZONE

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Mr.Venkatesh.N, Dr. T. Senthil Murugan
» doi: 10.31838/ecb/2023.12.si5a.0607

Abstract

The inspiration driving this exploration is to look at the apparatuses impacting the optimal of buying mobile phone in Bengaluru provincial zone of Yeshwantpur region. To realise the aim of the audit, an illustration of 546 clients were taken by using fundamental unpredictable assessing method. Both fundamental and discretionary data were researched. Likewise, 6 huge aspects for instance cost, social impact, toughness, brand, item includes and after contracts supervision were picked and inspected utilizing relationship and different backslides assessment. From the examination, clearly clients worth expense followed by wireless features as the primary mutable among all and it moreover went probably as an uplifting power that stimuli them to go for a PDA obtaining decision. The survey recommended that the cell merchants should ruminate the recently referenced factors to look at the entryway.

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