Globalization and technology advances are approaching, and those who embrace them now will be better prepared for the future. E-marketing is expanding rapidly and influencing market and consumer behaviour. This has compelled businesses to use e-marketing as their primary marketing strategy and to strive to satisfy the expectations of their targeted clients. Purpose: This article throws considerable light on e-marketing methods and how clients choose e-business companies for their services. E-marketing is the future of the marketing sector, to conclude. Those that do embrace e-marketing will be left with a tiny fraction of people to advertise to, since the bulk will have moved on with technology if they have shared goals and the proper approach. Methodology: The study basically considers four categories of e-business retailers namely – a. Rail ticket booking, b. Cab vendors, c. Movie ticket booking, d. Retail stores. The information was elicited from different sources to find out the total number of retailers under each category operating in the State as on 25th October,2022. For the sake of convenience, the study area is confined to Krishna and Guntur districts. Though the sample size comes to 600, it was thought appropriate to make the customer sample on par with retailers and hence a total 940 was covered by spreading equally between two regions. The information elicited from the retailers and customers using the schedules is analyzed by using statistical techniques