In the fast-paced and extremely competitive 21st century, talents are today acknowledged as one of the most important pillars for every company to realize its strategic vision. Additionally, a greater emphasis has been placed on the attraction, development, enhancement, and retention of individuals' abilities as an edge over competitors that enable businesses to achieve their objectives. Considering a high rate of turnover raises the cost of bringing on new employees and has an impact on the organization's profitability, businesses adopt a variety of strategies to keep their productive staff. The aim of this article was to ascertain the influence different management methods, such as retention and engagement of staff members, have had on creative practises in light of their interdependence. In order to determine the elements that affect staff retention in private organisations, this research will examine the findings of research articles by different authors. The anticipated results include significant effects of strategies for talent management on innovation efficiency, which will improve the development of wealth and the inclusion of values to products or processes carried out in every sector.