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ISSN 2063-5346
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Enhancing Productivity of Youth Through Balanced Social Media Usage

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Pallavi Chopade, Pratima Gund, Arun Pawar, Kirti Gupta, Anthony Rose, Anuradha Y, Ali E
» doi: 10.48047/ecb/2023.12.si7.251

Abstract

Social media offers plentiful opportunities to youth for enhancing wellbeing through opportunities for better connections with friends, following social media influencers, accessing various learning resources and apps for wellbeing. Balanced screen time on social media can ensure happy and healthy relationships among youth. This study carried out a survey among youth in the age groups 15 years to 35 years. Quantitative data was collected from 266 respondents on their usage of social media sites such as Instagram, Facebook, snapchat, twitter and LinkedIn. Further, factor analysis carried out by using SPSS 26.0, reveals that most of the youth follow most Facebook and Instagram accounts for entertainment, emotional distraction, educational purpose - knowledge and creative learning etc. Social networking sites are highly used for promotion of products and services. Balanced social media screen time is positively correlated with physical and psychological well-being of youth.

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