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ISSN 2063-5346
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Examining the Effect of Bancassurance on Capital Adequacy of Public Sector and Private Sector Banks in India

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Sibaprasanna Pattanaik, Dr.Pramod Kumar Patjoshi, Dr.Girija Nandini
» doi: 10.48047/ecb/2023.12.si4.1046

Abstract

Due to globalization and liberalization, the business environment for banking sector has become very dynamic. The commercial banks are in constant look out for increased financial innovation to gain advantage in the prevailing stiff competition. In this regard, bancassurance is an innovative concept through which the commercial banks intend to generate more revenues with minimal additional investment. The aim of this study is to find out whether bancassurance contributes positively to the Capital Adequacy of commercial banks in India or not. In this regard, primary data were collected from 427 employees of India’s top ten public and private sector banks through a well-framed questionnaire using Likert’s five-point scale, shared through google form, containing appropriate questions on capital adequacy. Authenticated annual reports of the concerned banks were followed for reference with respect to secondary data. The result showed that bancassurance has a significant impact on capital adequacy of commercial banks in India, considered for the study

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